We’re thrilled to announce that Blua is teaming up with Disney+ to sponsor National Geographic's Limitless: Live Better Now – the newest instalment of the acclaimed TV series starring international superstar Chris Hemsworth – in a bold, new global sponsorship.
But what do Blua and Chris Hemsworth have in common?
Well, the Limitless: Live Better Now TV series follows Chris around the world as he explores how to live a longer, healthier and happier life – something at the heart of everything Bupa does.
With a mission that mirrors our own purpose so closely, this collaboration is a natural fit.
What’s Blua?
Blua is our global digital health offering, that’s now available to customers in over 180 countries. And just as Chris is pushing his limits to discover how we can live longer, better lives now, Blua is helping people around the world to do the same – by making healthcare more accessible, personalised and preventive.
The sponsorship means that when Limitless: Live Better Now launches on Disney+ in August, viewers across many of our locations will see our Blua branding introducing each episode along with our global Blua advert. That includes UK, Spain, Türkiye, Brazil, Chile and Mexico.
Limitless: Live Better Now is available to stream on Disney+ from 15 August 2025.